Neither Apple nor Google is wrong here. Both are acting in their best interests using the strategies they see fit. But now that they’ve gotten what they wanted — their own ad networks — the stage is set for limited competition in the mobile ad market, which ultimately limits app developers’ options, and that eventually trickles down to harm consumer choice, as Google AdMob’s Hamoui rightly points out. But he shouldn’t be angry at Apple, when the root cause of this situation is the same FTC policy that allowed his company to be acquired by Google for $750 million.